Regarding fashion trends and must-have pieces, it’s easy to look overseas. True Aussie fashionistas know that the best wardrobe essentials are available right before us, thanks to local Australian labels.
There are countless independent brands that you can choose from. Whether you want classic tailoring, resort wear, sustainable designs, or fashion-forward pieces, every style has a label. Discover your wardrobe’s best Australian fashion brands, from emerging boutique brands such as ESSE and Beare Park to household names like Zimmerman, Oroton, and Dion Lee.
Arnsdorf
The eco-conscious brand Arnsdorf launched into the Australian market again in 2016. It brought a fresh identity to the brand that soon found its way into the wardrobe of fashion editors, influencers, and consumers. Arnsdorf offers beautiful tailoring, transparent pricing, and B Corp certification. If you want to create a capsule wardrobe, this is the label.
Alemais
Lesleigh Jermanus’ Aelmais dresses, shirts, and skirts are adventurous. They are not only beautifully constructed but also have whimsical or vibrant details. As such, they can be worn in a completely different way. Alemais also focuses on ethically and environmentally safe fashion. The brand plants trees for every item purchased (one of the many planet-friendly practices behind the scenes).
Sir The Label
Nikki Campbell, Sophie Coote, and their friends were inspired in 2014 to launch Sir The Label to fill a market gap lacking essentials for women to wear. The brand has succeeded internationally since then, thanks to its loyal customer base and beautiful designs. There’s something to suit everyone, from printed-party dresses to classic silk separates.
Venroy
Venroy is a Bondi-born and bred label epitomizing relaxed, beachside Australian fashion. The title is centered around creating effortless pieces for both men and women. Its clever integration of luxurious fabrics, such as linen, organic cotton, silk, and a playfully injected color, will ensure the label looks just as chic on Bondi Beach as it would in Europe.
Dion Lee
Since its launch in 2009, Sydney-based Dion Lee has been a staple in the international fashion industry. Dion Lee is easily recognizable for its high-tech aesthetic, which combines traditional tailoring with unexpected sensuality. This brand is for those who love sculptural shapes, corset tops, futuristic fabrics, and pieces with a unique edge.
Lee Mathews
For over 20 years, the internationally renowned fashion label Lee Mathews has been a top choice for beautiful and functional pieces. The mix of bold colors and classic wardrobe staples creates a timeless collection that will stand the test of time.
Aje
You can’t beat Aje if you’re searching for a dress for a special event. The brand was founded in 2008 by Edwina Forest and Adrian Norris. It has since become a well-known contemporary Australian label.
Summi Summi
Summi Summi is designed and made in Australia, in Yamba, Northern NSW. It combines bright wardrobe essentials with a coastal aesthetic. Ashleigh Vallis’ signatures depart from the usual capsule wardrobe colors of beige and gray and instead opt for brights such as candy pinks and lime greens. Californian highways inspired Summi Summi’s latest collection and featured the first swimwear.
